Elon Musk supports increasing X creators' revenue share! Aiming to surpass YouTube and compete for content creators

Elon Musk publicly supports increasing X creators’ revenue share, combined with X Money and financial flow layout, indicating the platform is shifting towards using revenue sharing incentives to attract high-quality content, directly challenging YouTube.

Elon Musk publicly states support for increasing creator revenue share

Recently, the social platform X has been rumored to significantly adjust its creator revenue sharing policy, sparking high attention within the content industry. The cause was a user suggestion on the platform, proposing that if X wants to attract more original content, it should pay creators a higher revenue share than YouTube.

In response, X CEO Elon Musk (Elon Musk) rarely personally commented, clearly expressing support for the direction of “increasing revenue share,” while emphasizing that the revenue sharing system must be based on “fairness and enforceability.” This statement has been interpreted by the outside world as a potential substantive shift in X’s content strategy, gradually moving from a focus on traffic and subscription mechanisms to using revenue sharing incentives to compete for high-quality creators, directly challenging YouTube.

Image source: X/@elonmusk Elon Musk (Elon Musk) rarely personally responds, clearly supporting the “increase revenue share” direction

Building an “All-in-One App,” content and financial flow advancing simultaneously

In recent years, X has been actively moving towards the “Everything APP” positioning, with creator revenue sharing as just one part of the overall strategy. The platform currently offers multiple monetization tools for creators and is simultaneously expanding in-app financial features, attempting to integrate content, social interaction, and payments within the same ecosystem.

According to previous reports by Crypto City, X is collaborating with Visa to develop a peer-to-peer payment service called “X Money,” which is still in internal testing. It will be rolled out gradually by stage and by state in the future. The market generally believes that once the financial infrastructure matures, X’s flexibility in implementing increased creator revenue share will significantly improve, making it more capable of posing a real threat to YouTube’s existing ad revenue sharing model.

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Not included in crypto payments, but market remains highly attentive to future plans

It is worth noting that although Musk has publicly supported Bitcoin ($BTC) and Dogecoin ($DOGE) multiple times in the past, currently, neither crypto asset payment mechanisms are included in X’s creator revenue sharing plans nor in X Money.

Sources indicate that this shows X is currently prioritizing traditional financial channels to ensure compliance and large-scale implementation.

However, as X continues to expand its financial functions, the outside world generally expects that digital asset integration has not been ruled out of the long-term blueprint. For creators, Musk’s recent support for increasing revenue share sends a clear signal: X is trying to become a content arena capable of truly “supporting creators,” directly challenging YouTube’s dominant content position.

This content is summarized by Crypto Agent from various sources, reviewed and edited by Crypto City. It is still in the training phase and may contain logical biases or informational errors. The content is for reference only and should not be considered investment advice.