Opinion: Morgan Stanley's new spot Bitcoin ETF, whether successful or not, will bring "intangible benefits"

BlockBeats News, January 8 — Jeff Park, an advisor at Bitwise, stated that Morgan Stanley recently announced the launch of a spot Bitcoin ETF. Even if it doesn’t achieve great success in the end, it will bring “intangible benefits” to Morgan Stanley, helping to enhance its influence. Issuing a Bitcoin spot ETF will bring a reputation advantage, demonstrating that the asset management company is forward-looking, young, and somewhat avant-garde. It also helps attract top talent in the crypto space, sends a bigger-than-expected signal to the market about the crypto market, and reaches new customer groups.

Morningstar ETF analyst Bryan Armour added that Morgan Stanley’s sudden move into the cryptocurrency field might mean it wants to “shift clients investing in Bitcoin into its ETF so that it can quickly get started even if entering later.”

Morgan Stanley is one of the world’s three major investment banks, along with Goldman Sachs and JPMorgan Chase. While Goldman Sachs and JPMorgan Chase have already entered the cryptocurrency investment field, they have not launched their own cryptocurrency ETFs.