Michael Saylor has teased another Bitcoin buy, a little over a week after his company picked up 13,627 coins.
Summary

• Michael Saylor signaled a potential new Bitcoin purchase just days after Strategy disclosed a $1.25 billion acquisition.
• Strategy has added nearly 15,000 BTC since the start of 2026.

Saylor, who serves as the chairman for the world’s largest corporate holder of Bitcoin, once again hinted at a potential acquisition through a Sunday X post.

“Bigger Orange,” Saylor wrote, alongside a screenshot of a graph from StrategyTracker which highlights the times Strategy has made purchases for its Bitcoin reserve. Orange is the color most commonly associated with Bitcoin and has become a recurring visual cue in Saylor’s posts. Source: X/saylor

Bitcoin watchers largely view such cryptic posts from Saylor as a hint at an upcoming purchase, as the company has gone on to confirm new buys on several occasions after similar teasers in the past.

Going into 2026, Strategy has not slowed down its aggressive Bitcoin buying model, making its first purchase on Jan. 4, when it acquired 1,283 BTC for $115.97 million. That was followed by a significantly larger buy of 13,627 BTC for $1.25 billion on Jan. 11.

With an average acquisition price of $75,353 per coin, Strategy’s total Bitcoin holdings now amount to 687,410 BTC, which is approximately 3.27% of the total possible Bitcoin supply of 21 million coins.

Strategy shares struggle

Yet, this aggressive buying has not translated into gains for shareholders, as Strategy shares have lagged over the past year.

As of Jan. 16 close, the stock was sitting at $173.71 after falling over 52% in the past 12 months. Investors became increasingly concerned in the last quarter of 2025 about the firm’s continued selling of short-term debt via convertible notes to finance its Bitcoin strategy.

Strategy had to briefly pause purchases in late December and issue new equity to bolster its cash reserves. Around the same time, it was also dealing with potential headwinds after MSCI indicated that it could exclude firms like Strategy from its indexes due to their heavy Bitcoin exposure. Those plans were later shelved.

These developments have subsequently improved investor sentiment and pushed the share price away from its year-to-date low of $150, a key support level, which, according to analysts at crypto.news, would spell deeper losses if broken.

As Bitcoin price continues to struggle to reclaim the six-figure mark, Strategy may not be out of the woods just yet, but Saylor has reiterated on several occasions that the firm can withstand market volatility if needed.