MicroStrategy once again increases its Bitcoin holdings, continuously raising funds through the ATM program to buy more coins, pushing the total holdings to over 710,000 BTC.
(Background: MicroStrategy Strategy invests an additional $2.1 billion to acquire 22,305 BTC! The total holdings officially surpass the 700,000 BTC mark)
(Additional context: Massive buying! MicroStrategy Strategy invests $1.25 billion to add 13,000 BTC, with total holdings exceeding 687,000 BTC)

Table of Contents

• Bitcoin holdings hit a new high, with average cost continuing to rise
• ATM issuance plan update, common stock as the main fundraising source
• Long-term strategy remains unchanged, market continues to focus on risks and leverage

The US-listed company and leader in Bitcoin reserves, MicroStrategy (Strategy, formerly MicroStrategy), continues to strengthen its position as a “Bitcoin reserve company.” According to the latest announcement released on January 26, 2026, MicroStrategy has added more Bitcoin within just a few days, increasing its total holdings to over 710,000 BTC. At the same time, the company is raising funds through the At-the-Market (ATM) issuance plan to provide stable resources for its Bitcoin deployment, demonstrating that its long-term bullish outlook on Bitcoin remains unchanged.

Bitcoin holdings hit a new high, with average cost continuing to rise

The announcement shows that from January 20 to January 25, 2026, MicroStrategy purchased a total of 2,932 BTC, with a total investment of approximately $264 million. The average purchase price for this round was $90,061.

As of January 25, 2026, MicroStrategy’s total Bitcoin holdings reached 712,647 BTC, with a cumulative investment of about $54.19 billion, and an overall average purchase cost of approximately $76,037.

The company stated that the funds for this Bitcoin purchase mainly came from the proceeds of the ATM issuance plan, continuing its strategy of converting capital market funds into Bitcoin positions.

ATM issuance plan update, common stock as the main fundraising source

Regarding funding sources, MicroStrategy also updated the progress of its ATM issuance plan. During the same period, the company raised a net total of $264 million through the ATM program.

Among them, MSTR Class A common stock was the primary fundraising instrument, with 1,569,770 shares sold, contributing approximately $257 million in net proceeds; additionally, MicroStrategy sold 70,201 floating-rate Series A perpetual preferred shares (STRC), raising about $7 million.

Other preferred stock series (STRF, STRK, STRD) were not actually sold during this period but still have significant issuance capacity, indicating that the company still has room to further raise funds through the ATM plan in the future.

Long-term strategy remains unchanged, market continues to focus on risks and leverage

Overall, MicroStrategy once again demonstrates its strong belief in Bitcoin through concrete actions, continuously converting capital market funds into crypto assets via stock issuance. However, as Bitcoin holdings and average costs increase simultaneously, the market will continue to monitor its financial structure, potential dilution effects, and how Bitcoin price volatility impacts its balance sheet. Whether MicroStrategy will accelerate its buying pace further remains a key focus for both the crypto market and traditional investors.