Jack Dorsey launches "Zero Fee Bitcoin Purchase" update, significantly lowering dollar-cost averaging costs, reshaping retail investors' entry barriers

On February 14th, it was announced that Jack Dorsey’s Cash App has quietly rolled out a major upgrade: all Bitcoin purchases over $2,000 are now fee-free; all recurring investments (daily, weekly, monthly) are also free of charge. Previously, the platform typically charged a 0.9%–2% fee plus spreads, meaning a one-time $5,000 purchase could cost an extra $50–$100; long-term dollar-cost averaging for a year could incur an additional $150–$300. The new policy directly eliminates these friction points, making “painless accumulation” a reality.

For automated investors, the change is especially significant. The weekly $300 investment is no longer eroded by fees, and growth expectations are higher. Coupled with features like direct Bitcoin deposits and spare change rounding, users can continuously accumulate without intervention, and perform small transactions via the Lightning Network, creating a closed loop of “earn—accumulate—spend—withdraw.”

In the context of market volatility and mixed sentiment still present in February 2026, cost is a key factor influencing whether retail investors continue to buy. Historical experience shows that after mainstream apps reduce fees, purchase volumes often jump 20%–50% in the following weeks. This adjustment effectively provides a “moat” during price retracements for long-term investors, ensuring strategy execution is no longer disrupted by hidden costs.

Unlike most multi-asset platforms, Cash App supports only Bitcoin, making the process simpler and more aligned with the long-term narrative of “digital gold.” For users seeking stable dollar-cost averaging, lower costs, and improved execution efficiency, this update opens a much more user-friendly entry point.