Will the prices of all cultural paper products be raised? Sun Paper responds: many peers have recently issued price increase letters.

On December 20th, Jin10 Data reports that after the market closed, Sun Paper (002078.SZ) announced a price adjustment notice, stating that due to the joint impact of various market factors, product prices have been continuously running at a low level, resulting in serious losses for the company’s products. In order to maintain the company’s health and sustainable development, the sales prices of relevant products will be adjusted to meet normal market demand. The notice shows that from January 1st next year, Sun Paper’s cultural paper products will increase in price by 100 yuan/ton based on the existing prices. From February 1st next year, cultural paper products will increase in price by another 200 yuan/ton based on the price increase in January. In response to this, the reporter called Sun Paper, and the relevant person responded that the related price adjustment notice was issued by the company’s sales department, and the effect of the adjustment remains to be verified by final financial data. The company’s double adhesive paper products (one of the cultural paper products) are not currently losing money. The company is a leading player in the relevant product field, and many peers have recently issued price increase notices.