Indonesia's New Child Protection Rules for E-Commerce Platforms Spark Industry Concerns

GateNews

Gate News message, April 16 — Indonesia’s Ministerial Regulation 9 of 2026 requires registered e-commerce operators to conduct self-assessments, with results used to classify platform risk and set access limits for users under 16. The policy aims to shield approximately 70 million children from online scams, cyberbullying, and addiction.

The regulation has raised questions among industry players regarding how major e-commerce platforms are being classified. Some industry figures have questioned whether early high-risk designations were assigned before platforms completed their self-assessments for verification. The Indonesian E-Commerce Association stated its members are conducting assessments in phases as the government expands enforcement of the restrictions.

The rules are prompting platforms to develop country-specific versions rather than maintaining a single global product. Roblox, an online gaming platform popular with children and teenagers, is adding content and communications controls for Indonesian users under 16 to comply. Similar regulatory moves are occurring globally: Australia’s comparable ban led to the removal of nearly 5 million teen accounts, while Spain and the UK are weighing comparable steps. This creates a growing patchwork of national rules instead of a unified global standard.

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