# Concept

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🧠 Loss aversion drives bad trading decisions
Loss aversion means losses feel about twice as strong as gains of the same size. The same $100 creates very different reactions depending on direction.
This bias shows up in trading behavior.
Traders hold losing positions longer and close winning ones too early.
The decision is shaped by emotion, not by the setup.
The bias stays constant even when the market does not.
Your brain is lying to you on every single trade.
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