$100 Trillion Credit Market Could Move to Bitcoin, Says Coinbase CEO

Brian Armstrong envisions $100 trillion in capital and credit markets rebuilt on Bitcoin and crypto platforms.

Coinbase faces rising competition as regulatory clarity attracts new entrants to the expanding crypto market.

Recent acquisitions of Deribit and Echo strengthen Coinbase’s position in global derivatives and investment services.

Coinbase CEO Brian Armstrong said on CNBC that as much as $100 trillion in global capital and credit markets could eventually be rebuilt on Bitcoin and other cryptocurrencies. He emphasized that digital assets could reshape financial systems, enabling new forms of investments, asset classes, and capital formation

According to Armstrong, the transition toward crypto infrastructure represents an effort to modernize financial frameworks and promote broader economic freedom. He added that traditional systems, including limited trading hours and slow settlements, are becoming outdated in a digital-first world.

Updating The Financial System Through Crypto

Armstrong said the crypto industry is undergoing a major transformation, with blockchain-based markets offering faster settlement and 24/7 availability. He described tokenized assets as the future of finance, citing their potential to eliminate delays and inefficiencies that characterize legacy systems

Coinbase’s leadership has maintained that this evolution will enable broader participation in global markets and streamline capital access for individuals and institutions. However, the company also faces growing competition as more players enter the sector

On its most recent earnings call, Armstrong acknowledged that while regulatory clarity in the U.S. and abroad is beginning to drive growth, it also invites new entrants into the crypto ecosystem. He noted that Coinbase must continue to execute effectively to maintain its position amid the changing sector.

Regulatory Change And Competitive Pressure

Analysts from Piper Sandler, said Coinbase has built strong institutional trust worldwide. Yet, they warned of intensifying competition and a cautious retail outlook

Management also observed that customers increasingly want to trade beyond digital currencies, expanding into other assets. This change could reshape Coinbase’s strategic priorities as the firm adapts to broader investor demand.

Meanwhile, CFO Alesia Haas stated that competition has always existed, but Coinbase continues to scale and expand market share. She noted steady growth in trading volumes despite rising challenges from established and emerging exchanges.

Coinbase’s Global Footprint

To reinforce its global position, Coinbase has expanded through several major acquisitions. In August, it completed a $2.9 billion purchase of derivatives exchange Deribit, creating one of the most comprehensive crypto derivatives platforms globally. Last month, it also finalized a $375 million acquisition of investment platform Echo, broadening its service range.

As Armstrong continues to advocate for crypto-based financial systems, Coinbase’s expansion efforts suggest a company preparing for a more competitive and tokenized financial future.

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