Search volume for the keyword 'crypto' on Google drops significantly as 2025 approaches its end

Global Google search volume for the keyword “crypto” is currently at its lowest in a year, also recording a bottom in the United States as 2025 comes to a close. This clearly reflects the cautious sentiment of cryptocurrency investors.

Google search volume scale ranges from 0 to 100, with 100 being the highest. On Monday, the global search index for “crypto” reached 26, just over 2 points above the year’s lowest at 24.

The sharp decline in search volume occurred after the cryptocurrency market shock in April, triggered by US President Donald Trump’s broad trade policy. In the US, this trend also repeated with search interest for “crypto” dropping to 26, the lowest in the year. Expert Mario Nawfal commented:

“Currently, there is almost no interest from retail investors in the crypto market. Do we need to ‘pump’ old coins to attract retail capital back? After the memecoin scandal involving Trump-Melania, it seems retail investors’ confidence in the market has seriously diminished.”

Global search volume for “crypto”| Source: Google Trends No one among my friends or family asks about crypto anymore,” he shared, emphasizing the cautious psychology of retail investors after the value of memecoins related to the Trump family plummeted more than 90% from their peak.

Low search volume indicates that retail investor sentiment toward the cryptocurrency market remains negative, especially after the rapid crash in October — considered one of the worst decline days in the industry’s history.

The cryptocurrency market remains in “fear” for many months

The October plunge wiped out nearly $20 billion in leveraged position liquidations, and caused some altcoins to lose up to 99% of their value in a single day.

Bitcoin’s price also dropped sharply from an all-time high of over $125,000 to around $80,000 in November, and since then, the price has continuously fluctuated between $80,000 and $90,000.

The Fear and Greed Index in Cryptocurrency shows that investor sentiment is still fearful and more cautious two months after the historic market crash in October | Source: CoinMarketCap According to data from CoinMarketCap, the Fear and Greed Index (Fear and Greed) in the crypto market hit its lowest point of the year at 10 in November, reflecting an “extreme fear” state among investors.

Since the October crash, market sentiment has been oscillating between “fear” and “extreme fear,” with the index currently at 28 at the time of writing. Although still cautious, this index also indicates a slight improvement compared to previous months.