EPAM Expands AI-Native Agency Empathy Lab in North America to Help CMOs Accelerate AI-enabled Business Growth & Transformation

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EPAM Systems has launched its AI-native agency, Empathy Lab, in North America, following a successful European debut. The lab aims to help Chief Marketing Officers (CMOs) integrate AI, data, and creativity to build human-centered growth systems and navigate the evolving marketing landscape. Empathy Lab offers integrated services and AI-powered accelerators, focusing on strategic consultancy and the development of AI and data-enabled capabilities to foster deeper customer understanding and drive commercial outcomes.

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