In just 48 hours, two major decentralized social protocols, Farcaster and Lens, experienced significant leadership changes, sparking intense discussions about the future development of crypto social media. Critics see these moves as signs of failure, but more accurately, they represent market adjustments and strategic shifts. The initial wave attempted to replicate Web2 platforms and add complexity through encryption but failed to attract mainstream users. Today, the narrative of decentralized social media is shifting toward a "social financial network," where coordination of information and capital is crucial, exemplified by platforms like Polymarket. This reshaping expands the design space for on-chain social systems, moving beyond simple replication to enable new forms of coordination and ownership.