X Platform is about to implement a paid promotion disclosure rule, involving content from multiple advertising platforms such as Kalshi and Polymarket. According to the latest report from Fangchengshi News, the platform is rolling out a new disclosure system that requires users and advertisers to proactively label and explain the nature of promotions when engaging in paid advertising.

The background for this policy is to strengthen the platform's compliance transparency. For accounts that do not disclose information, X Platform has stated that it will take restriction measures, including suspending relevant features or freezing account permissions. Promotional content on prediction market platforms like Kalshi and Polymarket is also included within the scope of this rule, requiring advertisers to clearly state the commercial nature of their postings on these platforms.

Users and advertisers need to quickly adjust their promotion strategies to ensure all paid content complies with the new disclosure requirements and avoid account restrictions. This initiative aims to protect users' right to information and reduce the risk of misleading hidden advertising.