MediaAlpha Inc. (NYSE:MAX) Stock Surges on Strong Buyback and Upbeat Outlook Despite Q4 Revenue Miss

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MediaAlpha Inc. (NYSE:MAX) reported mixed Q4 2025 financial results, missing revenue estimates but significantly surpassing EPS forecasts. Despite the revenue miss, the stock surged in after-hours trading due to a doubled share repurchase authorization to $100 million and an upbeat Q1 2026 revenue guidance that exceeded analyst expectations. The company emphasized its focus on AI for customer acquisition and strong cash generation, with divergent performance in its P&C and Health insurance verticals.

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