The most effective way to destroy a project's vision is to repeatedly make grand promises and fail to deliver. Promising ambitious goals is easy; the hard part is actually executing them. If the project team repeatedly breaks their promises—saying they'll launch a feature this year, then delaying it next year, and continuing to procrastinate the year after—trust will be eroded time and again. In the Web3 ecosystem, reputation is everything. When investors and community members see the roadmap repeatedly missed, and hear too many "coming soon" promises that are never fulfilled, people will ultimately vote with their feet. Don't underestimate the cost of losing credibility—it can be more deadly than any market fluctuation.