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Cardano falls 70% in 2025, but the privacy token and institutional products may reverse the decline
Source: Yellow Original Title: Cardano falls 70% in 2025, but privacy token and institutional products could reverse the decline
Original Link: Cardano (ADA) has fallen 70% in 2025, erasing its 2024 gains despite maintaining its position as one of the top ten cryptocurrencies by market capitalization. Two emerging demand sources — the trading of the Midnight (NIGHT) token and inclusion in publicly traded institutional products — indicate potential recovery factors for the troubled asset.
What happened: trading boom and institutional recognition
The trading volume of NIGHT, a privacy-focused blockchain token developed by Input Output Global (IOG), reached 125 million ADA on Cardano decentralized exchanges last week, according to community reports. This week’s volume stands at 59 million ADA.
According to data from Cardano DEX aggregators, NIGHT order books show 1.38 million ADA in buy orders versus 480,000 ADA in sell orders.
NIGHT has been rated as “one of the most anticipated projects on Cardano today, and possibly across all ecosystems.”
The increase in NIGHT trading creates demand for ADA as the underlying asset for transaction fees, liquidity provision, and token swaps.
Crypto analysts note that ADA appears in multiple crypto index-traded products — being the only asset with universal inclusion in the major reviewed indices. More crypto index products are expected to launch in 2026.
Why it matters: sustained network activity
Constant inclusion of ADA by financial institutions in diversified crypto investment products indicates that the asset is viewed as stable with strong long-term potential, positioning it ahead of competing altcoins for institutional capital flows.
Data from DeFi analysis platforms show that Cardano’s total value locked has remained steady near 500 million ADA despite price volatility. Meanwhile, daily active addresses have stayed around 25,000 since January.
The combination of falling prices and sustained on-chain activity suggests that holders are not exiting the ecosystem, reflecting long-term confidence that could support a price recovery.