Public companies suddenly shift: within 48 hours, from "Bitcoin reserves" to "consumer goods growth"

2025-12-30 23:06:17

【Chain Wen】A Nasdaq-listed health supplement company has undergone a dramatic transformation.

The story goes like this: In October this year, the company completed a $48 million equity financing through oversubscription, with a very clear goal — to accelerate its Bitcoin reserve strategy while expanding its health brand. The financing lineup was quite impressive, attracting exchanges like Kraken and Exodus, as well as multiple investment funds participating as co-investors.

But the turning point came quickly. By December, the company suddenly announced a halt to its Bitcoin accumulation plan. What was the reason? The official statement shifted to “seizing the rapid growth opportunities of consumer health brands.” In other words, they decided to change course.

Interestingly, although they canceled the plan to continue buying BTC, the company actually holds 510 Bitcoins, along with over $70 million in cash and equivalents, making their balance sheet still quite healthy. Why did they change their stance so quickly? How did the market react? These are all worth observing.

The strategy of holding Bitcoin reserves is still relatively rare among publicly listed companies, and once announced, it can attract institutional attention. This sudden shift may indicate that, in the current market rhythm, some companies are beginning to reassess the balance between crypto asset allocation and core business growth.

BTC-0.9%

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LeverageAddict

· 2025-12-30 23:36

Oh my, changing your tune in just two months? Feels like a chop of the leek. --- 510 Bitcoins aren't enough? That logic doesn't quite hold up. --- Sounds like a sudden betrayal after fundraising; investors must feel pretty uncomfortable. --- Health supplement growth opportunities? I feel like it's just shifting the blame. --- So much money that you don't know how to spend it, huh? BTC turns into health supplements. --- That move... lucky I didn't get involved in this deal. --- Really daring to change your tune, 70 million in cash still not enough? --- Strategy reversal so quickly, it's a bit showy.

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MoonRocketman

· 2025-12-30 23:29

Ha, a change of tune in 48 hours? The deviation angle of this trajectory is a bit too large... Just after raising funds, they turn around, indicating that there's a problem with the fuel indicator of the financing window. Holding 510 BTC and not adding to the position, but instead relying on health supplements? The RSI sentiment value must be overbought, and institutions are cashing out. Wait, 70 million in cash but not replenishing ammunition? This doesn't align with capital logic. Is it really just a strategic adjustment, or is there some gravitational resistance level that has appeared?

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TokenTherapist

· 2025-12-30 23:16

I've seen this trick before, bragging about Bitcoin before fundraising, then turning around to embrace consumer goods after raising money? That's hilarious. Still, it depends on whether these 510 BTC can save the situation.

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