Newegg and Likewize Partner to Deliver Comprehensive Insurance for Technology Products

A Strategic Alliance Reshaping Tech Purchase Confidence

In a significant move to strengthen customer confidence in tech purchases, Newegg has integrated a new device protection initiative from Likewize directly into its shopping experience. This collaboration addresses a growing consumer need for comprehensive insurance coverage on high-value technology investments, reflecting how major retailers are evolving their service offerings.

How the Protection Plan Works

The integrated protection program launches automatically during the checkout process on Newegg.com and the mobile shopping app. Customers encounter a straightforward option to add coverage as an optional upgrade when their eligible items are in the cart. This seamless integration removes traditional friction points in the warranty purchasing process.

The coverage architecture encompasses a robust set of safeguards: full parts and labor coverage at no deductible, protection against power surges and component failures, expedited two-day shipping for repairs, and a 24/7 claims portal for uninterrupted access. This insurance for technology products covers an extensive range of hardware including laptops, desktops, tablets, mobile devices, PC components, and televisions.

Expanded Protection Scope

Beyond standard manufacturer warranties that handle performance defects, Likewize’s extended plans deliver layered security. Certain product categories—notably laptops—include accidental damage coverage, a feature distinguishing this approach from conventional warranties. The framework excludes non-tech items, peripherals like cables, and digital-only products, maintaining focus on tangible technology assets.

An interesting dimension emerges through Newegg’s Refreshed refurbishment program, where certified pre-owned items qualify for multi-year protection plans. These reconditioned devices benefit from manufacturer defect coverage and functional failure protection, effectively bridging new and renewed product categories under unified protection terms.

Strategic Context and Market Positioning

The partnership leverages Likewize’s established infrastructure—the company resolves 250 million incidents annually across 40 million customers spanning 30+ countries. Founded in 1997, Likewize has constructed deep expertise in device lifecycle management encompassing repairs, trade-ins, recycling, and technical support.

Newegg, the online technology retail leader established in 2001, reinforces its competitive positioning through this integration. All Advanced Battlestations gaming desktops now include complimentary first-year Likewize coverage. Additionally, iPhone, iPad, and MacBook refurbishment for Newegg Refreshed operations occurs within Likewize’s facilities, creating a vertically integrated ecosystem.

What This Means for Buyers

The bottom line: customers gain tangible risk mitigation without navigating separate vendor platforms. An electronics purchase that previously carried inherent financial risk—component failure, accidental damage, or wear-and-tear scenarios falling outside manufacturer scope—now transfers to a specialized protection provider. The elimination of deductibles and hidden fees creates transparency around total cost of ownership.

This represents how contemporary tech retail is evolving from transactional to protective relationships, recognizing that insurance for technology products has become expected rather than exceptional in the customer value proposition.