SkyTab Rescue Mission 2.0: Shift4 and Bar Rescue's Jon Taffer Double Down on Supporting Struggling Restaurants with Expanded $100,000 Grant Initiative

Shift4 (NYSE: FOUR), a leader in payments and commerce technology solutions, is escalating its commitment to struggling hospitality businesses through an expanded partnership with Jon Taffer, the renowned hospitality consultant and host of the hit television series Bar Rescue. The newly launched SkyTab Rescue Mission 2.0 contest builds on last year’s successful debut, now offering five restaurant and bar owners the opportunity to receive comprehensive business support.

Five Winners to Receive Comprehensive Support Package

The contest winners will each secure a $20,000 business grant, personalized one-on-one consulting directly from Jon Taffer himself, and a complete SkyTab POS system fully installed and configured for their establishment. Starting immediately, eligible restaurant owners can submit applications for consideration. The submission process requires applicants to record a brief video detailing their operational challenges and explaining how they would deploy the grant funds to strengthen their business. The application window closes on October 14th, 2024 at 11:59 pm ET.

Why the Expanded Contest Matters

Last year’s inaugural Rescue Mission contest successfully supported two businesses, generating such substantial results that Shift4 and Jon Taffer decided to significantly expand the initiative. “Small businesses form the foundation of economic vitality in this country,” stated Taffer. “Our first Rescue Mission exceeded expectations in the volume of qualified applicants and the transformative impact on winners. By doubling the number of recipients to five this year, we’re positioning ourselves to create even greater change across the restaurant sector.”

Understanding SkyTab: The Technology Solution

SkyTab POS represents a unified, cloud-based operations platform engineered specifically for food and beverage establishments. The system streamlines multiple business functions through integrated capabilities including digital ordering channels, reservation management, contactless payment processing, table-side mobile ordering, customer loyalty programs, targeted marketing features, and detailed business analytics. These tools enable restaurant operators to optimize both guest satisfaction and operational efficiency.

Jon Taffer’s Industry Expertise and Taffer Dynamics

Taffer brings nearly four decades of experience across hospitality, entertainment, and nightlife sectors. Beyond his television prominence with Bar Rescue, now in its ninth season on Paramount Network, Taffer operates Taffer Dynamics, a business consulting practice advising major hospitality operators and Fortune 500 corporations including Marriott International, Hyatt Hotels, and Buffalo Wild Wings. He has also authored multiple business books and established Taffer’s Tavern, an expanding casual-dining franchise concept combining signature cocktails with elevated bar cuisine.

About Shift4’s Mission

Shift4 CEO Jared Isaacman emphasized the company’s vision: “Witnessing the transformative results from last year’s two winners inspired us to expand this opportunity significantly. By increasing from two to five winners, combined with grant funding and access to Jon’s proven consulting methodology plus our SkyTab platform, we’re delivering a truly comprehensive turnaround solution for restaurants facing operational headwinds.”

Interested applicants can access complete contest details and submit their applications at www.skytab.com/rescuemission.