MarineMax Expands Digital Footprint with Boatzon Integration, Transforming Online Boat Retail Experience

MarineMax, Inc. (NYSE: HZO), the global leader in recreational boat and yacht retail, has successfully completed its acquisition of Boatzon through its newly established technology subsidiary, New Wave Innovations. This strategic move marks a significant shift in how consumers can purchase marine vessels and related services in the digital age.

Boatzon represents a breakthrough in marine industry innovation—a fully digital platform that streamlines the entire boat-buying journey. Much like how online platforms revolutionized automotive purchases, Boatzon enables customers to explore financing options, complete transactions, and secure insurance coverage without leaving their homes. The platform combines FinTech and InsureTech capabilities to address a long-standing gap in the recreational boating market.

Strategic Vision Behind the Acquisition

Shawn Berg, Executive Vice President and Chief Digital Officer at MarineMax as well as President of New Wave Innovations, emphasized the importance of this integration: “The marine sector’s future depends on embracing technology-driven solutions. By bringing Boatzon into our ecosystem, we’ve secured a leading digital connector between consumers and dealers across the industry. Our founders Bryan Lenett and Michael Muchnick have built something remarkable—a platform that delivers exactly what today’s boat enthusiasts demand: simplicity, speed, and efficiency. Through New Wave Innovations, we’re providing Boatzon with enhanced resources, advanced digital infrastructure, and financial backing to accelerate their innovation roadmap.”

Boatzon’s Path Forward

Bryan Lenett, one of Boatzon’s co-founders, shared his enthusiasm about the partnership: “MarineMax’s worldwide presence and market dominance in marine retail open tremendous opportunities for us. The recreational boating sector is poised for robust long-term expansion, and we’re positioned to capitalize on that growth trajectory.”

Michael Muchnick, Boatzon’s other co-founder, added: “Since our launch, Boatzon has become the go-to retail technology backbone for the marine industry, consistently delivering outstanding value to both end-users and dealer partners. Joining MarineMax strengthens our ability to expand this success and build on our momentum.”

MarineMax’s Market Position

MarineMax operates an extensive global network spanning over 125 locations, including 78 retail dealership operations and 57 marinas worldwide. The company’s portfolio extends beyond retail to include premium services through Fraser Yachts and Northrop & Johnson, positioning it as a dominant superyacht services provider. MarineMax also manufactures boats through its Cruisers Yachts and Intrepid Powerboats subsidiaries, and provides financing and insurance through wholly owned ventures. The acquisition of Boatzon complements MarineMax’s existing digital initiatives and reinforces its commitment to transforming customer experience across the marine industry.