How a U.S. Social Casino Went From Startup to 7.6 Million Monthly Visits in Just One Year

One of the newer players in America’s social casino space just hit a major milestone: over 7 million monthly visits. Funrize, the platform operated by A1 Development LLC, has been quietly building momentum since entering the market, and the numbers tell the story—7.2 million visits in September, 7.4 million in August, and 7.6 million in July (according to Similarweb data). Not bad for a platform that’s less than a year old.

What’s Driving the Traffic?

The secret seems to be simplicity. In a market cluttered with clunky interfaces and complicated sign-ups, Funrize positioned itself as the opposite: play directly in your browser, no downloads required, no unnecessary friction. Everything just works.

The platform operates in two distinct modes. Tournament Mode gives players access to all 50+ promotional games plus hourly tournaments—that’s 24 tournament events running daily. Promotional Mode lets players use promotional entries for a different experience. New games drop every month, so there’s always something fresh to explore.

Why Mobile Matters (And They Got It Right)

Here’s what’s interesting: Mark Ebert, heading Funrize’s marketing team, acknowledges that desktop-only is dead. Most players will hit the platform from their phones or tablets. So Funrize built a fully adaptive mobile version from day one, not as an afterthought. It’s the kind of detail that separates platforms that understand their users from ones that don’t.

The Player-First Philosophy

Behind the growth is a straightforward philosophy: the player comes first. Alexandra Glover, the sales director at A1 Development LLC’s Funrize division, puts it this way—the team focuses obsessively on safety, convenience, and clarity. Round-the-clock customer support. Responsive design. Games that actually work as advertised. The execution shows; the metrics speak for themselves.

This first year has essentially been a proof of concept. The real expansion play? That’s still ahead. For a platform that’s barely been in the U.S. market for a year, hitting 7+ million monthly visits while building out a 50+ game library isn’t just a milestone—it’s a statement.