Wingstop Rolls Out Year-Long Free Sandwich Rewards Across NYC Hotspots

The fast-growing chicken wing specialist is making waves in New York City with an ambitious promotion tied to its newly relaunched Chicken Sandwich, offering lucky winners complimentary meals throughout 2023.

The Promotion Details

Starting October 18, Wingstop is handing out $350 gift cards to the first 50 customers at select Manhattan locations. These cards essentially provide one year’s worth of free Chicken Sandwiches, with enough value to cover weekly orders at the restaurant’s current pricing.

The rollout spans four consecutive days across different neighborhoods:

• October 18: 86 Delancey Street location
• October 19: 2665 Broadway (Grand Opening)
• October 20: 935 8th Avenue
• October 21: 80 Carmine Street (Grand Opening)

Lines form at 6 p.m. ET each evening, with one gift card per participant.

Why the Big Push?

The Chicken Sandwich represents a major addition to Wingstop’s menu since its August debut. Initial supply disappeared almost instantly—four weeks of inventory sold through in days across all markets. Now restocked and ready for broader availability, the restaurant is leveraging NYC’s explosive growth (nine locations in Manhattan alone) to build momentum.

The sandwich arrives hand-sauced-and-tossed in customers’ choice of 12 distinct flavor combinations. Priced at $5.49 individually or $7.99 as a combo with fries and a drink, the offering positions itself competitively within the crowded chicken sandwich category.

About the Brand

Wingstop operates over 1,850 locations worldwide from its Dallas headquarters (NASDAQ: WING). The company has maintained 18 consecutive years of same-store sales growth, with 2021 generating approximately $2.3 billion in system-wide sales—a 20.2% year-over-year increase. Roughly 98% of locations operate as franchises.

The brand’s recognition extends beyond restaurants: it ranked #1 on Technomic 500’s “Fastest Growing Franchise” list and placed #22 on Entrepreneur Magazine’s “Franchise 500” in 2021.

What’s Available

Those who miss the giveaway can still try the free chicken sandwich experience through standard pricing. The menu spans boneless wings, classic wings, and tenders—all prepared fresh to order with signature house-made dips and hand-cut fries on the side.