POTTERY BARN TEEN'S NEW DORM CONCIERGE SIMPLIFIES COLLEGE SHOPPING WITH DEDICATED SUPPORT

Shopping for dorm essentials just got easier. Pottery Barn Teen has unveiled Dorm Concierge, a complimentary service that pairs students and families with a personal representative to guide them through the entire process of furnishing a college room. This marks a significant step forward in how retailers support the back-to-school shopping experience.

What Makes Dorm Concierge Different

The service kicks in the moment customers select Pick Up Near Campus™ during checkout. Rather than navigating the process alone, shoppers are assigned a dedicated representative who becomes their go-to contact for every step of the journey. This personal touch extends beyond the initial order—the representative provides bi-weekly updates (or more frequently if preferred), proactively manages backorders and replacements, and handles any last-minute changes before pickup.

Pottery Barn Teen’s pbdorm collection benefits from this new support system, making it simpler for students to access quality dorm furniture and essentials with the same design-forward approach the brand is known for.

Seamless Pickup, Built for Campus Life

The Pick Up Near Campus™ feature works by allowing customers to select their school during the checkout process. The system automatically shows all eligible nearby Williams-Sonoma Inc. retail locations—spanning over 450 stores across Pottery Barn, West Elm, Williams Sonoma, Pottery Barn Kids, and Pottery Barn Teen locations. Once a preferred store is selected, items can be held for up to 30 days after the chosen pickup date, offering flexibility for students arriving at different times.

After completing their order, the Dorm Concierge representative coordinates all the final details, ensuring a smooth pickup experience and following up afterward to confirm everything arrived as expected.

More Than Just a Service

Pottery Barn Teen’s commitment to the dorm experience extends beyond Dorm Concierge. The brand already offers free design services, a mobile app for convenient browsing, a bedding visualizer tool, and wishlist features for room planning. These tools combine with the new concierge service to create a comprehensive shopping ecosystem designed specifically for students and families preparing for dorm life.

“Dorm living marks a major milestone, and we’re proud to support that transition with thoughtfully designed products and elevated customer service offerings,” said Jennifer Kellor, President of Pottery Barn Teen. “Dorm Concierge reflects our ongoing commitment to innovation and our deep understanding of what students and families need to make shopping for school an inspiring and convenient experience.”

Looking Ahead

Select Pottery Barn and Pottery Barn Kids retail stores will introduce curated “Dorm Shop” displays starting in summer 2025, making it even easier to browse dorm-focused collections in person.

For more information about Pottery Barn Teen’s dorm offerings and to explore the full Dorm Concierge experience, visit pbdorm.com or your nearest Pottery Barn Teen store. Follow @potterybarnteen and @potterybarndorm on social media to stay updated on new arrivals and styling tips for dorm spaces.