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Football Season Is Here—And So Is Wingstop's Latest Smoky Chipotle Rub Drop
When the NFL season kicks into high gear, Wingstop isn’t sitting on the sidelines. Today marks the debut of the brand’s newest limited-time wing flavor: Smoky Chipotle Rub, a bold seasonal offering crafted to dominate game day spreads.
The flavor combines classic smoky BBQ undertones with the heat of fire-roasted peppers, finished with hints of honey and paprika. According to Wingstop’s leadership, the dry rub delivers both sweet and savory notes—a play designed to satisfy every palate at the tailgate or watch party.
The Celebrity Co-Sign
Rookie quarterback Cam Ward, already an established Wingstop fan, got an early taste of the new rub ahead of his regular season debut. His take? “That’s the play right there. You know Lemon Pepper is my can’t beat, but Smoky Chipotle Rub … that’s major.” The endorsement signals that even top-tier athletes are buying into this seasonal innovation.
What’s Available Now
Fans looking to sample Smoky Chipotle Rub can order starting September 3 through the season. For those diving in this Thursday, Wingstop is offering a promotion: five boneless wings free on any $25+ order using code FREEWINGS via Wingstop.com or the mobile app.
The Wingstop Machine Behind It
With over 2,800 locations globally and a 98% franchise-owned structure, Wingstop generated roughly $5 billion in system-wide sales in fiscal 2024. The brand recently locked in a partnership as the Official Chicken Partner of the NBA—a seal of approval that reinforces its dominance in the sports food space. Twenty-one consecutive years of same-store sales growth shows the chain knows how to sustain momentum, and drops like this Smoky Chipotle Rub are part of the playbook.
Whether you’re a die-hard wing fanatic or just tuning in for kickoff, this flavor is worth the order. Game day isn’t the same without the wings to back it up.