T-Mobile Black Friday 2024: Here's What's Available This Holiday Season

The wireless market is heating up this November and December as T-Mobile rolls out its major holiday promotions, combining aggressive device incentives with plan restructuring aimed at families and business customers alike. The carrier is positioning itself to capture budget-conscious shoppers with a straightforward offer: four lines on Essentials plans for $100 per month total, bundled with four iPhone 16 units at no additional charge.

Core Family Plan Offer: Four Lines, Four iPhones

At the foundation of T-Mobile’s Black Friday 2024 campaign sits a family-focused proposition. New and existing customers can bundle four voice lines at $25 per line monthly (with AutoPay) on Essentials plans, bringing the total to $100 per month before taxes and fees. The catch: customers must trade in eligible devices to get the iPhone 16 models free. This structure appeals to households upgrading multiple devices simultaneously and families looking to consolidate billing.

For those not needing all four iPhone upgrades, T-Mobile still honors the four-line rate without device bundling. The carrier also addresses switching costs by offering up to $800 in bill credits to customers breaking contracts with competitors, provided they bring an eligible phone to the transfer process.

Device Portfolio and Trade-In Economics

The iPhone 16 lineup forms the centerpiece of the promotion, with differentiation based on plan tier. Go5G Next and business equivalents receive the iPhone 16 Pro free (or up to $1,000 off other iPhone 16 variants) upon eligible trade-ins. Go5G Plus tiers access the standard iPhone 16 free (or $830 off alternatives). Customers switching providers and adding lines on most plans qualify for the iPhone 14 free or $630 off iPhone 15 models.

Beyond phones, the promotion extends to connected devices. iPad 10th Generation (64GB) reaches just $99 with $400 in bill credits when tablet lines are added to qualifying plans. Apple Watch SE 2nd Generation pricing drops to $99 or $129 (depending on 40mm vs. 44mm size) with $200 in bill credits, or goes completely free starting November 21 online.

Cyber Monday Expansion (December 2+)

T-Mobile’s December phase introduces bundle strategies for digital shoppers. The company highlights its “ultimate Apple bundle” combining iPhone 16 Pro, Apple Watch SE 2nd Gen, and AirPods 4 all free—a savings package valued above $1,400. Customers can purchase bundles entirely or select pieces individually. AirPods 4 appear free when iPhone 16 Pro is obtained with eligible trade-ins on Go5G Next or business plans.

Accessories and wearables receive additional treatment: iPad mini with A17 Pro sees $250 reductions with tablet line additions, while Apple Watch Series 10 and Apple Watch Ultra 2 (available starting December 12) drop $250 when watch lines are added. Connected device management through Go5G Next remains priced at $5 monthly per device—tablets, smartwatches, laptops—underpricing competitor offerings by 200-400%.

Business Customer Tier

T-Mobile for Business customers access identical device promotions with premium plan additions: complimentary full-flight WiFi and streaming, high-speed roaming across 215+ countries, Microsoft 365 credits, Secure WiFi, and Scam Shield Premium totaling approximately $1,500 annual value. Business Unlimited plans qualify for iPhone 16 Pro free (or up to $1,000 off other models) with line additions and trades. New business accounts adding 10+ lines to Business Unlimited Edge receive up to $10,000 in total discounts on 10 iPhone 16 Pro units, starting November 22.

Metro by T-Mobile Options

The prepaid subsidiary maintains its no-credit-check, no-contract positioning. Metro Flex Plus members receive iPhone 12 and Apple Watch SE 2nd Gen 40mm paired at $99.99 with qualifying watch line additions. Standalone iPhone 12 appears free when signing up for the same plan, with annual upgrade eligibility after 12 months—positioning Metro as a cycling alternative within the prepaid space.

Promotional Timeline and Fulfillment

Black Friday deals activate immediately with free next-day shipping and free device activation available through the T-Life app starting November 21. Cyber Monday exclusive offers—particularly online and app-only—begin December 2. Apple Watch Series 10 and Ultra 2 promotions commence December 12. All offers carry 24-month bill credit terms (unless specified otherwise), with credits halting if entire accounts cancel before credit completion.

All pricing reflects pre-tax levels, with regulatory and recovery fees totaling $3.49 per voice line applied before state/local taxes estimated between 4-38% of total bills. AutoPay enrollment reduces per-line costs by $5 monthly, requiring debit or bank account authorization. Device connection charges of $35 apply at point of sale.

Value Proposition Context

T-Mobile emphasizes its 5G network positioning and Magenta Status membership benefits—the latter accumulating approximately $1,500 in claimed annual value through plan discounts, device offers, and service perks. The carrier maintains messaging around competitive plan pricing relative to “blue and red” competitors and streaming service bundles, though specific comparisons remain generalized rather than itemized.

This holiday campaign represents standard industry cadence: aggressive trade-in offsets, bundle incentives, device proliferation across tiers, and payment plan flexibility designed to maximize customer lifetime value capture during peak shopping windows.