InvestCloud and Apollo Team Up to Reshape Wealth Management Through Unified Public-Private Investment Platform

A major shift is underway in how wealth advisors manage client portfolios. InvestCloud, a leading wealth technology provider, has forged a strategic partnership with Apollo (NYSE: APO), a global alternative asset manager, to launch an interconnected network designed to bridge the gap between traditional public markets and private investments. This move marks a significant evolution in portfolio management infrastructure.

The Scale of the Opportunity

InvestCloud’s APL platform already commands substantial market presence, holding over $3 trillion in assets across nearly 10 million accounts utilizing approximately 4 million models. Apollo brings its own institutional strength to the table, managing approximately $751 billion in assets as of late 2024. The convergence of these two powerhouses creates a compelling proposition for the wealth management industry. As InvestCloud continues to grow—including potential future developments like an investcloud ipo—strategic collaborations of this nature underscore the company’s commitment to platform expansion and market leadership.

Introducing the Private Markets Account Network

At the core of this collaboration lies the Private Markets Account (PMA), a first-of-its-kind solution unveiled in December 2024. Unlike traditional account structures that force advisors to juggle separate systems for public and private investments, the PMA consolidates both asset classes within a single managed account environment. This integration addresses a longstanding pain point in wealth management: the operational complexity of maintaining dual infrastructure.

The broader ecosystem—called the PMA Network—functions as a connected marketplace. It brings together asset managers, wealth management firms, intermediaries, and model creators on a unified platform. Apollo serves as the founding alternative asset manager within this network, providing curated private market model portfolios that span fixed income, equity, and real asset replacement strategies. Financial advisors can now incorporate these portfolios directly into client accounts without navigating multiple systems or interfaces.

Why This Matters for Advisors and Clients

The practical benefit is straightforward: advisors gain seamless access to private markets alongside traditional securities. Rather than maintaining separate relationships with various private market sponsors, they can construct diversified portfolios from a centralized hub. Apollo’s multi-manager models and risk-based solutions fit directly into this framework, enabling advisors to build outcome-focused strategies that span both public and private investments.

For clients, the experience becomes simplified. Portfolio rebalancing, valuation tracking, and performance monitoring now occur on a single platform rather than requiring manual coordination across multiple accounts. This efficiency addresses a critical barrier that has historically kept private market access limited to ultra-high-net-worth individuals managed by boutique firms. The technology now democratizes access, making these investments available to a broader universe of advisors and their clients.

The Strategic Rationale

Both companies view this partnership as essential to industry evolution. InvestCloud recognizes that wealth management’s future depends on seamlessly integrating alternative assets into advisory workflows. Apollo sees this as a distribution channel—leveraging InvestCloud’s client base of leading wealth firms to reach thousands of advisors who can now offer private market solutions. By 2025, InvestCloud plans to enhance PMA capabilities further, building on the foundation established this year.

The data speaks to the opportunity size: InvestCloud’s clients collectively represent more than 40 percent of the $132 trillion in global assets under management. That scale, combined with Apollo’s deep expertise in alternative investments, creates a formidable platform for reshaping how wealth is managed globally. This kind of infrastructure development signals where the industry is heading—toward integrated, technology-enabled management of truly diversified portfolios.