Crypto investors often ask: "When the next bull run arrives, how can we avoid falling behind?"

Actually, the answer is quite sobering—opportunities have already appeared at the very starting point where you missed them.

When candlestick charts are still silent late at night, and everyone is focused on exchange listing announcements, the true value creation is already unfolding on another battlefield. And that battlefield is called the primary market.

All the ups and downs in the secondary market are, to put it simply, just the rebound of voices after value realization. The real things that generate value and define future directions are all happening on the primary market. There are no illusions of liquidity games, no noise from high-frequency trading, only the most primitive elements: a group of people recognizing an idea, which begins even before the code is written.

**Who is making money, and who is being harvested**

You see, participants in the secondary market are essentially latecomers. They act after the exchange has listed the token, fighting over already grown fruit, at best playing the role of harvesters.

The builders of the primary market are different. They get involved before the token issuance, laying out plans when the ecosystem is still just a blueprint. They are the true farmers—deciding which seeds will grow into towering trees.

Harvesters compete over ready-made crops, but farmers decide what the entire forest will look like. The difference is huge.

**Why evangelism is an invisible trump card in the primary market**

What truly changes the world of cryptographic currencies is never the price movements—it begins with a small group describing the future in the shadows.

Satoshi Nakamoto’s white paper was not about how to issue coins, but about the possibility of trustless money. When Vitalik explained Ethereum, he conveyed the idea that this world can be programmable. These are all acts of evangelism.

In the primary market, evangelism is fundamentally part of the infrastructure:

**Catalyst for Cold Start** — In the early stages of a project, without users or data performance, the first wave of believers is attracted by the founders’ voice and vision. The louder this voice, the more fiercely the first wave rushes in.

**Accelerated Path for Value Discovery** — As more and more smart minds ponder what a protocol can do, innovation and breakthroughs will accelerate like a snowball. This is exponential growth, not linear.

**Moat for Surviving Cycles** — Those who truly understand the essence of the project can survive the harshest winters. Why? Because they weren’t fooled in; they genuinely understand. This depth of understanding is the strongest defense.

So next time someone asks you where the opportunity is, you should understand: the real opportunity always lies in those early stages that most people overlook.