Recent changes in the US policy environment have prompted traditional large accounting firms to reevaluate the cryptocurrency market. Greggs, the head of PwC US, one of the Big Four, revealed in a media interview that the company began adjusting its strategy last year, deciding to increase its investment in the digital asset space.

The background of this shift is not complicated. The US government has appointed more regulatory officials supportive of cryptocurrencies, and Congress is pushing forward legislation related to digital assets such as stablecoins. Greggs expects that the introduction of new regulations like the "Genius Act" will further strengthen market confidence. He emphasized that the trend toward tokenization is irreversible, and large professional service organizations must participate.

"We need to pay close attention to both auditing and consulting," he said. "Opportunities are indeed increasing."

Interestingly, this shift is quite notable. Until recently, including PwC, the Big Four accounting firms generally adopted an avoidance attitude toward crypto clients, not only raising service thresholds but also refusing many projects altogether. The main reason was the long-standing cautious stance of US regulators toward the industry, concerned about consumer rights, financial stability, anti-money laundering risks, and other issues.

But now the tide has turned. The certainty brought by policy shifts has allowed these institutions to sense business opportunities. As more companies and institutions enter the crypto and blockchain space, their demand for professional auditing and compliance consulting will only grow. From a certain perspective, this also reflects the increasing maturity of the entire industry.