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Retail giant Walmart has officially integrated cryptocurrency trading into its OnePay mobile app, now allowing customers to buy and sell Bitcoin and Ethereum directly through the platform.
This marks a significant shift in how mainstream commerce companies are approaching digital assets. Users can execute crypto transactions with the same ease they'd use for traditional payments—no separate wallets or complex setup required.
The move signals growing institutional confidence in crypto infrastructure. By bridging the gap between everyday shopping apps and asset trading, Walmart is tapping into consumer demand for accessible entry points to the cryptocurrency market. Bitcoin and Ethereum, the two largest cryptocurrencies by market cap, are the initial offerings.
For retail traders unfamiliar with crypto exchanges, this integration provides a familiar interface backed by one of the world's largest retailers. The development reflects broader industry trends where traditional finance and blockchain technology continue to converge.