By 2025, according to new tokens tracked by Memento Research, approximately 85% of trading prices are below their initial valuation, with a median decline of over 70%, starkly contrasting with the 2021 bull market. Analysts attribute this sharp decline to a sluggish alternative coin market, speculative traders seeking quick profits, and distribution models such as large-scale airdrops, which lead to a flood of tokens into holders' hands, but do not meet the needs of products and users. Many tokens also lack clear use cases and are rushed to market before establishing key product functionalities. Due to ongoing regulatory uncertainties, the industry is shifting towards usage-based distribution models to ensure tokens genuinely benefit users.

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