Can identity verification products survive on their own? Honestly, it's very difficult.

Users won't open an app just to "use their identity." It needs to be integrated into specific scenarios—such as payments and transfers, account opening verification, fiat currency deposits and withdrawals. Once these operations are involved, identity verification truly demonstrates its value.

Some new identity solutions are now starting to change this mindset. Instead of pushing identity as an independent product, it's better to embed it into actual business processes. When users are performing tasks, identity verification happens naturally and seamlessly. This design approach is indeed somewhat different.

The key is that identity needs not traffic, but deep integration with core applications like payments, lending, and trading. Only then can it truly unlock the Web3 identity verification market.