2026-01-07 19:21:40

Major sportswear brand Nike announced on December 16th that it is selling its NFT creative platform RTFKT, officially bidding farewell to the digital collectibles track. After the appointment of new CEO Elliott Hill, the company decided to refocus on its physical product lines and abandon further bets on virtual assets. This move coincides with Converse's recent poor sales performance—down by 30%.

Interestingly, the market reacted differently. The token asset CloneX under RTFKT surged against the trend, with a single-day increase of up to 270%. This perhaps reflects investors' optimistic expectations for the independent operation of this ecosystem. Nike's move marks another strategic retreat by a traditional giant in the NFT field and also serves as a reminder to the entire industry—that the sustainability of the virtual collectibles craze still needs to be validated.

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LightningPacketLoss

· 01-10 06:51

Haha Nike really chickened out, now that CloneX exploded, that's the real irony --- Big companies are all fleeing, the water in the virtual asset scene is indeed too muddy --- 270% increase? This is the true picture of NFTs --- Converse can't sell and blames NFTs, that logic is just perfect --- It feels like Nike just wants to offload the burden, and CloneX has some winners --- It's obvious now, traditional brands just can't handle Web3 --- The heat of virtual items really needs to cool down --- What does the surge against the trend mean... investors still believe --- Another big company admits defeat, and that's how the entire NFT ecosystem is like

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ShamedApeSeller

· 01-09 04:54

Ha, Nike's clearance of RTFKT is really hilarious. Is this called "strategic adjustment"? Basically, it's just losing money. --- CloneX up 270%? Fine, let's bet on the prospects of an independent ecosystem. Anyway, Nike has already left. --- The big company's NFT dreams are shattered. Converse's sales are halved, and they still want to turn things around with virtual goods? Dream on. --- This is the current state of Web3. Big brands come in to cut a wave of leek and then leave, leaving retail investors to buy the CloneX dip. --- I just want to know if this batch of RTFKT sales can hold their value. It feels like the bagholders are going to take a big loss.

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MercilessHalal

· 01-08 03:13

Speaking of Nike, this move really shot itself in the foot. RTFKT's independent rise was even more rapid than Nike's... CloneX increased by 270%? That's outrageous. It seems that sometimes the underdog in big companies can have a breakthrough. Nike backed down, maybe physical products are still the real savior. Selling RTFKT to turn things around? I think Converse still has to keep falling. Big companies have long seen through the fact that they can't handle NFTs, just waiting to be proven wrong. This time, Nike has given the entire industry a lesson—don't follow the trend of virtual assets. Fans of CloneX must be ecstatic. Is this what they call turning a disaster into a blessing?

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AirdropHunterWang

· 01-07 19:48

Nike is about to run, CloneX up 270%, only those who truly believe are buying in Nike abandoning RTFKT shows that traditional giants simply don't believe in the future of NFTs... I've said it before, virtual goods are just a bubble Converse sales down 30% and blaming virtual assets? That's funny, the real issue isn't RTFKT CloneX's surge can't be sustained, and the big companies retreating is actually a good thing? Wake up, everyone Physical sales are struggling, yet they still play with virtual goods. Nike's decision is perfectly fine Big companies fleeing the NFT space, retail investors still buying in... what a show CloneX up 270% in a single day, this kind of increase is a bit crazy, beware of market sentiment inflating a bubble Nike says they are giving up, the spring of virtual collectibles might really be over

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ChainDetective

· 01-07 19:43

Haha, Nike chickened out after all. Big companies can't handle the virtual world. CloneX up 270% ? Wait, that logic is a bit off... Traditional brands should stick to physical products; it's their destiny. Another Web2 giant has run away, but the ecosystem is thriving. What does that say? Nike selling RTFKT actually boosted CloneX's popularity. This situation is quite interesting. Converse plummeted 30%, blaming virtual assets? That's hilarious. It's not the virtual assets' fault, but the product itself. With the big companies' backing gone, it actually sends a real signal — the ecosystem can survive on its own.

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DegenWhisperer

· 01-07 19:41

Haha, Nike still backed down. Where is the web3 dream they promised? --- Is it true that CloneX has taken off, with a 270% increase? Feels like someone is bottom-fishing. --- Big companies are fleeing one after another, this is the reality. --- To be honest, virtual shoes can't be sold, so we still have to return to traditional product lines. --- Wait, Nike selling RTFKT and CloneX instead rises? This is getting interesting. --- Converse sales drop 30%, Nike's decision to cut losses seems timely. --- Is it true that the NFT boom is over? Feels like last year was full of shitcoins. --- Can independent operation save CloneX? I remain skeptical. --- Traditional brands have all given up. Is there still hope for virtual collectibles? --- Nike's move has poured a cold water on the entire industry.

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CascadingDipBuyer

· 01-07 19:40

Haha, Nike ran away, and CloneX instead surged 270%? The vibe is right. --- Big companies cut losses and retail investors pick up the slack. I've seen this script too many times. --- To put it simply, Nike was scared by the 30% drop in Converse, but where are the true believers in CloneX? --- How long can the virtual collectibles hype last? I think we should ask those still bottom-fishing. --- Elliott Hill immediately cut NFTs upon arrival. Smart move—focusing on physical assets is the way to survive. --- Wait, RTFKT's independent operation actually rose? Does this mean big companies are less valuable than smaller ones... --- Another big company backs down. This circle relies on us dead bulls to keep going.

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HallucinationGrower

· 01-07 19:38

Haha, Nike is really scared now, talking about strategic adjustments. Honestly, it’s just that NFT didn’t make money. CloneX surged 270%, that’s really outrageous. These people are betting that RTFKT can revive itself independently. Big companies cut the leek and then run, they’re really ruthless. Wait, Converse down 30%? That’s too tragic... No wonder Nike wants to shed the burden. The virtual goods craze has indeed passed. Most of those still believing in it are probably just bagholders now. Nike’s retreat, let them retreat. Anyway, true believers are still playing with CloneX. I just want to see how long this ecosystem can last; it feels uncertain.

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