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Axie Infinity has recently played new tricks in creative marketing. An NFT holder organized a real-life video project, bringing the on-chain Axie #528, this digital creature, into the real world. The effect looks quite impressive, and the entire idea is full of the flavor of AI and Web3 integration—combining virtual and real, online and offline interaction. This kind of gameplay is becoming a new trend in the NFT community. Although such creative projects seem niche, they reflect that chain game enthusiasts are becoming more playful and eager to break through the boundaries of the virtual world. From simple gaming experiences to NFT collections, and now to this cross-border creative expression, players in the Axie ecosystem are indeed exploring new possibilities. This innovative approach is worth the industry’s attention.