A certain leading exchange has always had a principle ingrained in my mind: everyone is first and foremost a chief customer service officer.

From graduating from university and working as a customer service representative, then transitioning to operations, and later to small management roles, my service awareness has long been deeply rooted. I observed how my parents treated customers when they ran their business. When I entered the workforce and faced users, I naturally applied this mindset.

The same principle applies in the crypto industry. No matter how high your position is or how complex your tasks are, the user’s experience always comes first. This is not some lofty slogan; it’s the most straightforward business logic—if the customer is satisfied, everything else becomes easier to handle.