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Pikachu Illustrator Card, a battle for hundreds of millions of yen—Logan Paul lists it at an ultra-high price
The Pokémon card market is once again making headlines. A legendary Pikachu illustrator card owned by Logan Paul will go on auction at Golden Auctions on January 12, 2026. The value of this card is extraordinary, already attracting attention with an estimated price of $5.3 million.
Why is it so expensive?
This card is a top-tier trading card holding a Guinness World Record. In the market, pre-bids of $2.5 million have already been received, indicating fierce competition. Industry forecasts suggest that the final hammer price could reach between $7 million and $12 million. In other words, it could be a transaction worth several tens of millions of yen.
Video coverage to boost attention even further
This auction story is scheduled to be featured in Netflix’s documentary series “The King of the Collectors.” It will showcase Logan Paul’s collection strategy and market reactions, likely drawing the attention of collectors and Pokémon card investors. With the behind-the-scenes of high-value transactions being filmed, the buzz around this event is expected to grow even more.