Current social platforms have captured all user connections, content, and interaction data, then used it to make money. Web3 social circles have been advocating for returning data sovereignty to users, but the real challenge is clear: social data is large in volume, updates frequently, and is dynamically changing, making storage costs and management complexity a nightmare. A protocol is attempting to solve this fundamental problem—it aims to become the infrastructure for the next generation of decentralized social networks.

From platform control to true ownership

Imagine this scenario: every post you make, every like, and every relationship link exists on a network in encrypted, verifiable data form, with your wallet private key serving as proof of ownership. Social applications can update and iterate at any time, but your social graph and content assets are always in your hands. You can migrate to any new platform at will. This is true disruption of the platform’s data monopoly wall.

Dynamic management is no longer a luxury

Social data is inherently alive—editing posts, deleting updates, following or unfollowing. The core feature of such protocols is "programmable storage," enabling these dynamic operations. Through smart contracts, you can set various complex rules (e.g., "only mutual followers can see"), and executing these rules involves data change costs that are ridiculously low. Only then can a fully functional, responsive social experience be built, making economic sense.

Social finance has a reliable foundation

When social data truly becomes user-controlled assets, the imagination space for Social-Fi opens up. Creators can tokenize and sell high-quality paid content or community subscription rights via smart contract tokens; users’ attention and influence can be more fairly measured and incentivized. These innovations all require an underlying architecture capable of handling massive data and implementing fine-grained permission controls.

Such solutions are being used by a group of developers to build decentralized versions of Twitter, Xiaohongshu, and short video platforms. Keep an eye on this trend to see how the value flow in the era of data sovereignty will be reshaped.