Why do traditional media people often feel out of place in the new world? The fundamental reason is simple — your physical laws are completely different.

In the traditional era, marketing was a defensive game. Channels were scarce, and the discourse power was concentrated in the hands of a few, so you had to be cautious at every step and repeatedly verify. But the world has changed now.

In the new media era, offense is the default option. Channels are everywhere, community voices are louder than official statements, and users can directly interact with project teams. In this environment, sticking to old routines — caution, conservatism, multiple rounds of internal review — is doomed to slow down.

The same applies even more to the crypto community. Projects that respond quickly and dare to interact directly on new media tend to run faster than their more cautious competitors. People with old mindsets don’t understand this logic, but there’s no place for them in the new ecosystem.