Synthetic content is flooding social platforms faster than anyone expected. Instagram's already drowning in AI-generated personas—fake creators pumping out viral bait, complete with studio setups and polished aesthetics, all completely artificial. The scary part? They're getting engagement. On decentralized platforms, you at least have creator verification and transparent provenance. But mainstream social? There's barely a friction layer. This is only the beginning. Within months, distinguishing authentic creators from algorithmic imposters will become nearly impossible for average users. The trust infrastructure doesn't exist yet. We're heading toward a content landscape where provenance and verification become survival skills, not nice-to-haves. Welcome to the authenticity crisis.