Trump-supported World Liberty Financial launches crypto lending platform

Source: PortaldoBitcoin Original Title: Trump Family’s Crypto Project Now Offers Loans Original Link: World Liberty Financial is a decentralized finance company supported by U.S. President Donald Trump and his children. On Monday (12th), it announced the launch of a new lending and financing platform called World Liberty Markets.

The platform is supported by the multi-chain DEX protocol Dolomite, allowing users to earn yields or borrow using their investment portfolios as collateral—including World Liberty’s native token (WLFI), its USD-pegged stablecoin USD1, as well as assets like USDC, USDT, Ethereum, and cbBTC.

“WLFI Markets was created to support the future of tokenized finance, providing access to third-party and WLFI’s own real asset products, supporting newly launched tokenized assets, and offering deeper and broader access to USD1 across all WLFI applications,” the company posted on social media. “The platform is designed to provide future access to real assets(RWA) via the roadmap.”

Since its initial launch on Monday, the platform has accumulated approximately $20 million in assets, primarily led by the USD1 stablecoin, which offers a 27% incentive rate and USD1 reward points for users who provide at least $1,000.

World Liberty Financial co-founder and COO Zak Folkman stated in a release: “A year ago, we committed to creating a stablecoin capable of competing with the biggest names in crypto, and USD1 has exceeded all expectations.”

“Now we are providing more ways for USD1 users to put their stablecoins to work,” he continued. “World Liberty Markets is a significant step forward, and this is just the first of many products we plan to launch over the next 18 months.”

Currently, the platform exists as a web application but is expected to be integrated into the WLFI mobile app in the future. Support for new assets and the incentive structure will be decided through decentralized governance voting by platform users and WLFI token holders.

World Liberty Financial launched its USD1 stablecoin on multiple blockchains in March last year. Since then, it has become the seventh-largest stablecoin with a circulating supply of over $3.4 billion. The project’s native governance token WLFI was launched in September. The token has risen about 1.2% in the past 24 hours, with a recent trading price just below $0.17. It has increased 18% over the past 14 days but remains 49% below its all-time high of $0.33.

Due to its association with the Trump family, the company has attracted attention from lawmakers and other critics, listing President Donald J. Trump as an “honorary co-founder.” The family reduced its stake in the company in June last year, but the president and his children Eric, Don Jr., and Barron are still prominently displayed on the company team page.

Last week, World Liberty Financial applied for a national bank charter with the Office of the Comptroller of the Currency, joining other crypto and stablecoin companies like Circle and Ripple, which applied for authorization last year and received approval in December.