Behind Peer Rebranding: Transitioning from a Technology-Driven Approach to User-Friendly Peer-to-Peer Finance

CafeMinor · 2026-02-22T13:05:22+00:00

The ZKP2P project has recently rebranded as Peer, reflecting a shift from a technical focus to user experience. The new mission emphasizes simplicity and fairness, aiming to enable secure, privacy-preserving peer-to-peer transfers through zero-knowledge technology and promote the democratization of finance.

CafeMinor

2026-02-22 13:05:22

Abstract generation in progress

Project ZKP2P recently announced a brand update, officially rebranding as Peer. This change is not just a name modification but also reflects the team’s deeper consideration of service direction. According to recent news reports, this rebranding indicates that as zero-knowledge proof technology matures, the project’s focus is shifting from the technology itself to user experience.

Peer’s Core Goal: Making Peer-to-Peer Transfers Simple

Peer’s new mission centers on two keywords: simplicity and fairness. The project team states that traditional peer-to-peer fiat transfers face issues of complexity and information asymmetry, and Peer aims to enable direct transfers between individuals using zero-knowledge technology while protecting user privacy. This means users can complete peer-to-peer fund transfers without intermediaries, in an environment that fully safeguards privacy.

Business Shift Driven by Technological Maturity

When a technology moves from the innovation stage to maturity, project teams typically reassess market needs. Peer’s brand upgrade exemplifies this process. The team recognizes that while zero-knowledge proofs are the technical foundation, ordinary users care most about whether transfers are convenient, whether funds are secure, and whether privacy is respected. By emphasizing these user concerns, Peer more clearly communicates its goal of democratizing peer-to-peer finance to the market.

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