WPP pivots to AI as India’s advertising growth beats global markets

NodeGuardian · 2026-02-23T12:05:50+00:00

WPP's "This Year Next Year" report highlights a shift towards AI in advertising, noting India's ad spending growth to ₹1.84 trillion in 2025, driven by commerce advertising, with predictions for continued growth in 2026 and the rise of collaborative AI agents.

NodeGuardian

2026-02-23 12:05:50

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WPP is shifting its focus to artificial intelligence within advertising, as highlighted by its “This Year Next Year” report. India’s advertising expenditure outperformed global markets in 2025, growing 9.2% to ₹1.84 trillion, driven significantly by commerce advertising, and is projected for continued strong growth in 2026. The report emphasizes AI’s role in creative generation, market research, campaign management, and the emergence of an “agentic ecosystem” where multiple AI agents collaborate.

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