Breaking Cards and Building Community on eBay Live

James Morehead, an eBay Live seller, has successfully transitioned from a career in construction to full-time sports card breaking, building a loyal community around his passion. He streams six hours a night, six days a week, fostering real-time connection and an entertaining experience for collectors. Morehead emphasizes humor, information, and positivity in his streams, which has allowed him to expand his business, bring on family and customers to his team, and maintain flexibility to coach youth sports.