American Express and the NBA have announced a multiyear extension of their partnership, expanding it to include USA Basketball and NBA Take-Two Media, along with increased investment in the WNBA. The renewed deal will offer new fan experiences, American Express Card Member perks, and connected membership benefits through NBA ID, enhancing engagement across various league platforms. Key features include exclusive access at events, merchandise discounts, reimagined NBA2K in-game perks, and “Jersey Assurance” for Card Members.
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NBA and American Express Announce Multiyear Partnership Extension
American Express and the NBA have announced a multiyear extension of their partnership, expanding it to include USA Basketball and NBA Take-Two Media, along with increased investment in the WNBA. The renewed deal will offer new fan experiences, American Express Card Member perks, and connected membership benefits through NBA ID, enhancing engagement across various league platforms. Key features include exclusive access at events, merchandise discounts, reimagined NBA2K in-game perks, and “Jersey Assurance” for Card Members.