The journey of Bruno Perini: age, experience, and how he became a reference in financial education

When someone asks about Bruno Perini’s age, they are usually not just looking for a number. The real curiosity is understanding how a professional still in his prime managed to build one of the largest personal finance empires in Latin America. At 37 years old (turning 38 in 2026), Bruno Perini already has a story that inspires investors, entrepreneurs, and educators across Brazil.

How old is Bruno Perini and why his age is surprising

Bruno Perini was born in 1988 in Cabo Frio, Rio de Janeiro, Brazil. His age may surprise when compared to the size of his businesses, digital influence, and accumulated wealth. While many professionals at this age are still establishing their early careers, Bruno already leads a multimillion-dollar conglomerate.

This discrepancy between age and achievement results from deliberate choices: a rigorous method, long-term vision, and a deep understanding of the financial market. Bruno has turned these traits into his personal brand and in everything he communicates to his audience.

From the Army to the internet: the path before fame

Before gaining millions of followers on social media, Bruno Perini followed an unconventional path. He served as an artillery officer in the Brazilian Army for approximately 10 years. This period was formative and solidified traits that remain central in his investor discourse: strict discipline, resilience in facing challenges, and strategic long-term planning.

It was precisely with the financial stability provided by his military career that Bruno began his first investments in the stock market. Without specific academic training in the field, he learned by doing, making mistakes, and adjusting course over time. This practical experience would become the foundation of his future content, giving authenticity to everything he communicates.

Você MAIS Rico: how a blog became a financial education phenomenon

In 2014, Bruno created the blog Você MAIS Rico as a space to share lessons on personal finance, budgeting, consumption habits, and investments for beginners. The project started modestly, but the audience responded with growing interest.

Over time, Bruno migrated the platform to YouTube, where the content scaled exponentially. Today, the channel has over 1.5 million subscribers, establishing Bruno Perini as one of Brazil’s top financial content creators. This growth was not accidental: it resulted from consistent production, quality messaging, and a focus on genuine education rather than empty promises.

The concept of financial freedom as a central pillar

One of the most important elements of Bruno Perini’s philosophy is his view of financial freedom. For him, investing is not just about accumulating money but about gaining autonomy over time and personal decisions. This premise inspired the creation of courses like Viver de Renda, one of his most well-known products.

According to his approach, financial freedom is built on three fundamental pillars: continuous financial education, discipline in regular contributions, and a strategic long-term vision. These concepts are not just theory for Bruno; they reflect his own practices and accumulated results.

Grupo Primo: expanding the business empire

In 2020, Bruno Perini became a partner in Grupo Primo, led by Thiago Nigro (O Primo Rico). This partnership significantly expanded his reach and solidified his position as one of the major players in the digital financial education market.

Grupo Primo offers a diversified portfolio: online courses, educational platforms like Finclass, popular podcasts, and various financial and digital products. Despite rapid growth, the group also faced operational challenges, including structural adjustments in 2022, reflecting the typical volatilities of the digital market.

The investment strategy that sustains the wealth

Bruno Perini’s investment strategy is widely shared and based on a careful diversification principle. His portfolio includes:

• Equities: stocks, ETFs, and real estate funds for growth
• Fixed income: emergency reserves and liquidity assets
• Private pension: estate planning structures
• Digital businesses: recurring revenue from courses and equity stakes
• International investments: currency protection and geographic diversification

This combination reflects a conscious balance between wealth expansion and asset protection. The message Bruno conveys is clear: sustainable wealth requires method, not luck.

Wealth and income sources: numbers of a digital empire

Market estimates indicate Bruno Perini’s fortune ranges between R$ 100 million and R$ 200 million. This wealth comes from multiple sources:

• Monthly revenue from online courses (growing)
• Equity participation and dividends from Grupo Primo
• Returns from diversified financial investments
• Digital businesses with recurring cash flow

Estimated monthly revenue ranges from R$ 1 million to R$ 2 million. Bruno often emphasizes that a significant portion of these earnings is reinvested into new projects and business development, accelerating his growth cycle.

Digital presence and influence beyond YouTube

Beyond YouTube, Bruno Perini maintains a strategic presence across multiple channels:

• Instagram: millions of followers engaging with daily analysis and insights
• Os Sócios Podcast: co-produced with Malu Perini, exploring behavioral and strategic topics
• Educational platforms and events: participation in conferences and group education

His competitive edge lies in his ability to combine accessible language with technical depth, making advanced concepts understandable for beginner investors. This combination is rare and largely explains his exponential growth.

Malu Perini: the importance of partnership in success

Bruno Perini’s journey is inextricably linked to that of his wife, Malu Perini. A digital influencer and entrepreneur in her own right, she acts as co-host of the Os Sócios podcast and actively participates in the couple’s business structure.

While Bruno focuses on technical aspects of finance and investment analysis, Malu brings a behavioral perspective and practical applications for daily life. This complementary division broadens the content’s reach and reinforces messages in different ways for different audiences.

What Bruno Perini’s story teaches

Bruno Perini’s journey reinforces a fundamental truth of the financial market: lasting results rarely come from impulsive or speculative decisions. Instead, sustainable growth requires method, discipline, and a clear understanding of one’s goals.

His biography serves as a case study of how a military career can evolve into leadership in financial education; how a blog can turn into an audience phenomenon; and how simple principles applied consistently generate significant wealth.

Updated market data (February 24, 2026, 09:14 UTC):

• Bitcoin (BTC): $63,380 (-3.67% in 24h)
• Ethereum (ETH): $1,830 (-2.80% in 24h)
• Dogecoin (DOGE): $0.09 (-3.42% in 24h)

For those wanting to learn from this model: before investing, seek quality information, assess risks within your reality, and build a strategy compatible with your profile. In the long run, conscious decisions tend to better protect your wealth than reactive strategies.

This content is for informational purposes and does not constitute investment advice.