WILLIAMS-SONOMA, INC. PARTNERS WITH OPENAI TO TEST ADS IN CHATGPT

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Williams-Sonoma, Inc. (NYSE: WSM) announced its participation in the OpenAI Ad Pilot Program, making it one of the first companies to test ads within ChatGPT. This collaboration aims to explore how advertising in ChatGPT can effectively reach customers at crucial decision-making points by surfacing relevant products, while maintaining a trusted and transparent user experience. The company emphasizes its commitment to innovation and leveraging AI to enhance customer experience, ensuring ads are thoughtfully integrated and align with user expectations.

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