Where is the best place to buy gold? Decision-making framework for investors 2026

Deciding where to sell gold is not an easy choice, especially with so many gold shops to choose from. But the real challenge is finding a shop that matches your investment goals. This article will help you understand how to choose and recommend suitable gold shops for each type of investor.

Choosing a Gold Shop Starts with Understanding Your Needs

Before deciding where to buy or sell gold, the most important thing is to ask yourself, “What do I want gold for?” Your answer will determine what kind of gold shop you should choose.

If you want gold as jewelry: Look for shops that specialize in design and engraving quality. Prices may be higher due to craftsmanship fees.

If you’re looking for long-term investment: Gold bars are a better option. Although they require storage, their value remains consistent with the bar price.

If you want short-term speculation: Online products may suit you, as you don’t need to hold physical gold and can transact quickly.

Top Gold Shops for Long-term Investment

1. Hua Seng Heng Gold Shop Co., Ltd. – History and Trustworthiness

An established shop over 70 years old, renowned for selling high-quality gold jewelry. It’s a member of the Thailand Gold Traders Association, with its main branch in Yaowarat.

Notably, they offer online trading of gold bars at 96.5% and 99.99%, with real-time prices based on global markets. They also act as a Gold Futures broker on TFEX, making them a comprehensive choice for investors.

Caution: Online transactions carry security risks. Always use official channels and safeguard your personal information.

2. Yaowarat Gold Shop – The Largest Network

With over 50 years of operation, starting from jewelry sales and expanding into investment gold bars. Now with more than 350 branches nationwide, offering convenient access.

Prices are referenced from the Gold Traders Association, a standard benchmark. Ideal for those seeking ease of transactions.

Caution: The large number of branches may lead to inconsistent service quality. Choose reputable branches.

3. Aurora Gold Shop – Jewelry and Gemstone Experts

Over 40 years in business, originally producing gold for other shops, then rebranded as “Aurora Gold” to serve the public.

Specializes in jewelry, diamonds, gemstones, and auspicious ornaments. With over 200 branches and trading via the Aurora Gold app, with prices aligned with the association standards.

Caution: Prices may be higher due to focus on jewelry and gemstones. Compare prices before purchasing.

4. Ausiris Gold Company – Pioneers in Investment Gold Bars

The first company to pioneer the investment gold bar market in Thailand, with 16 years of experience. Started from an old gold shop in Phetchaburi (over 100 years old), then expanded to Bangkok.

Now with offices in Bangkok, offering 24/7 online trading, gold savings programs, and ETF gold trading on the stock exchange, providing flexible options for investors.

Caution: 24-hour online investing may lead to impulsive decisions during volatile markets. Have a clear investment plan.

Good Gold Shops for First-Time Buyers

5. Mae Thongsuk Goldsmith – Full-Service

Founded in 1952 (over 60 years ago), with 7 branches. Well-known in the gold investment community.

MTS Gold has fully transitioned to online trading via the MTS Gold platform, offering gold bars, savings, and derivatives (TFEX), with real-time trading systems.

Caution: Derivatives are high-risk; study thoroughly before investing.

6. TTK Gold Shop – The Oldest Gold Trading Heritage

Thailand’s oldest shop, with a 160-year history dating back to King Rama V’s era. The 7-story colonial-style building houses a museum of ancient gold artifacts.

Over 30 branches nationwide, selling jewelry and bars at standard prices. Suitable for those seeking expertise and trustworthiness.

7. YLG Bullion Group – International Exporter

Originally “Yuliam Gold Factory,” a well-established gold trader for over 20 years, renamed YLG Bullion.

Offers a full range: 99.99% and 96.5% gold bars, savings, jewelry, and TFEX futures, accessible via YLG Bullion Trading platform, including import-export services.

Caution: Fewer branches than larger shops; consider online services or other convenience factors.

8. Tongsai Yawarat Gold Shop – Jewelry Specialist

An old shop in Yaowarat focusing on buying, selling, and exchanging jewelry, diamonds, and gemstones.

Member of the Thailand Gold Traders Association, with 5 branches in Bangkok, ideal for purchasing quality jewelry.

9. Jin Hwa Heng Gold Shop – Multimodal Engraving

Established in 1980 on Yaowarat Road, known for high-quality jewelry.

Features modern laser engraving technology and diverse designs, selling both in-store and online.

10. Thana Kit Gold Shop – Custom Orders

Over 40 years in operation, originally a manufacturing factory, now a retail shop.

Services include buying, selling, exchanging, pawning, and custom jewelry orders.

Caution: No official investment or savings programs; few branches, suitable mainly for jewelry purchases.

Tips for Choosing a Good Gold Shop

1. Check Credibility First

A good shop should have:

• Long-standing history (at least 10-20 years)
• Trust from customers, no history of scams
• Membership in the Thailand Gold Traders Association

2. Understand Gold Types and Differences

• 96.5% Gold Bars: Lower premium, suitable for investment.
• 99.99% Gold Bars: Higher purity, more expensive.
• Jewelry (Gold Jewelry): Includes premiums for craftsmanship and mold; buyback prices are lower.

3. Transparent Pricing and Fees

Before buying, ask the shop to show:

• Buying and selling prices (buy > sell always)
• Premiums and mold fees
• Buyback prices

4. Weigh in Front of Both Parties

• Use official scales
• Weigh in front of buyer and seller
• Obtain weight and quality certification documents

5. Request Warranty and Buyback Terms

Important documents:

• Warranty certificate for resale
• Buyback conditions and timeframes
• Compensation policies in case of disputes

6. Sell Back to the Same Shop

This ensures confidence in quality and often yields the best price.

Final Advice: Knowledge Is Investor Power

Choosing where to sell gold isn’t just about reputation but balancing trust, price, and service to meet your needs.

Whether you opt for a large chain with many branches or an experienced old shop, the key is to research and understand trading conditions thoroughly.

From the shops listed above, you can find the best options aligned with your gold investment goals, as each has its strengths and considerations.