eBay Stock Rose 20% Last Year. Are Analysts Right to Flag Overvaluation in 2026?

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eBay Inc. launched its eBay Live platform nationwide in Canada, aiming to enhance engagement in high-value collectibles and build upon its $75 billion GMV in 2024. While the stock rose 20% last year, a TIKR valuation model suggests that eBay is overvalued with a projected 6.8% annualized return, falling short of a typical 10% equity hurdle. The model, based on 5.5% revenue growth, 28.1% operating margins, and a 13.1x exit multiple, sets a $94 target price by December 2027, implying only a 13% total upside.

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