eBay Live Launches In Canada As Platform Races To Catch Up With Live Shopping Rivals

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eBay Live has officially launched in Canada, expanding its reach after previously rolling out in the US, UK, Germany, Australia, France, and Italy. This move signals eBay’s accelerated efforts to compete with live shopping rivals like TikTok Shop and Whatnot, which have shown significant growth in Gross Merchandise Volume. The expansion comes amidst scrutiny of eBay’s previous strategy, which at one point encouraged smaller sellers to utilize competitor platforms for live selling experience.

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