Procter & Gamble is set to unveil “Tide evo,” a new waterless and plastic-free laundry detergent, at the CAGNY conference. This innovation aims to revitalize growth after a quarter of stagnant organic sales, showcasing P&G’s commitment to product development beyond price increases. The company has reaffirmed its fiscal 2026 guidance, projecting flat to 4% organic sales growth and robust capital returns.
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Procter & Gamble Seeks Growth Catalyst with Packaging-Free Laundry Innovation
Procter & Gamble is set to unveil “Tide evo,” a new waterless and plastic-free laundry detergent, at the CAGNY conference. This innovation aims to revitalize growth after a quarter of stagnant organic sales, showcasing P&G’s commitment to product development beyond price increases. The company has reaffirmed its fiscal 2026 guidance, projecting flat to 4% organic sales growth and robust capital returns.