Big move at the start of the year! Langjiu dissolves the business division and establishes "5 sales companies + 10 sales regions"

NightAirdropper · 2026-02-27T23:51:04+00:00

Langjiu announced the launch of a new marketing system adjustment on February 26,撤销 the original Gulin Langjiu Sales Co., Ltd. and its departments, shifting to a new model of "5 sales companies + 10 sales regions." This change marks the end of the Langjiu business division system, aiming to improve brand operation and management efficiency.

NightAirdropper

2026-02-27 23:51:04

Abstract generation in progress

Gelonghui, February 27 — According to the Daily Economic News, at the start of the Year of the Horse, Langjiu has launched a new round of organizational restructuring of its marketing system: the removal of the original Gulin Langjiu Sales Co., Ltd. and its business and operational divisions. This comes about a year after attempting to operate under a “quasi-corporate” system last year. On the evening of February 26, Wang Bowei, General Manager of Langjiu Co., Ltd., announced the restructuring plan and related personnel appointments. The marketing system will now operate under a corporate structure for the three major brands—Qinghua Lang, Honghua Lang, and Longma Lang—as well as e-commerce KA channels and international business channels, with a coordinated management of sales regions, adopting a “5 sales companies + 10 sales regions” model, overseen by Sichuan Langjiu Co., Ltd. This also signifies a profound change for the division system that has been in place for over ten years and helped Langjiu grow from a hundred billion yuan to 200 billion yuan.

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